PETER COUGHLAN

 

Peter Coughlan

Business Success Partner


Why do I do what I do?

I want to assist business owners get to wherever it is they want to get to.

There are no big corporate clients at Coughlan Consulting - it’s all about working with the Mums and Dads who have the future of themselves and their family heavily dependent on the performance of their business.

How do I do what I do?

“Consulting” is a catch all term. Whether it is called consulting, mentoring or coaching the “How” is about asking the hard questions, uncovering the root causes of any problems & issues, establishing the actions required to resolve the problems & issues. Finally, and absolutely critically, it is about holding people accountable to implement the agreed actions.

It’s a case of using my two ears and one mouth in those proportions. Inevitably the “answer is in the room” – the owners need me to drag it (often kicking and screaming) out into the open.

What do I do?

The majority of small business owners do not have a clear written strategic plan. To paraphrase the Cheshire Cat in Alice in Wonderland – if you don’t know where you want to get to it doesn’t matter which road you take.

Think of a family wanting to go on a holiday. Unless they all have the same destination in mind their individual planning and expectations will be at odds with each other.

This is exactly what I’ve seen hundreds of times in my 40 years of supporting small and medium sized businesses - the owner hasn’t articulated to themselves or their staff their destination (i.e. their vision). As a result everyone is working towards their personal understanding of the destination, not that of the owner.

Remember that 99% of staff don’t wake up in the morning and decide they are going to annoy the boss. They generally only make mistakes because they are working in an information vacuum. Explain the why they need to do something and the how to do it and invariably they will do it correctly.

Once we have a vision we can then develop the plan/action steps required to move towards the vision.

The specific steps will depend on the unique circumstances of each owner and their business – there is no generic “one-size fits all” answer.

Sure your area of technical competency, the “product” behind why your customers come to you, is very important. However that is only one part of a profitable sustainable business. If even just one of components is failing the whole of the business suffers.

It’s for this reason that I don’t need to be an expert in your area of technical competency. What I do offer is the ability to work with you to identify problem areas and improve all the other non-technical components of your business that are vital to a profitable, sustainable and satisfying business.

Please Contact Peter via our contact form.